Investment firms look at social media

Investment firms look at social media

by Russ Wiles The Arizona Republic Mar. 21, 2010 12:00 AM

Investment companies have developed a significant Internet presence by helping people learn about finance, execute trades, retrieve account statements and more. But they're lagging somewhat when it comes to social media.

Brokerages, mutual-fund firms and other investment entities are still trying to decide how to connect with customers and prospects through sites and applications such as Facebook, Twitter, YouTube, LinkedIn and their own Internet blogs. more...